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As a Main Street America™ Accredited program, Santa Rosa Mainstreet is a recognized leading program among the national network of more than 1,200 neighborhoods and communities who share both a commitment to creating high-quality places and to building stronger communities through preservation-based economic development. All Main Street America™ Accredited programs meet a set of National Accreditation Standards of Performance as outlined by Main Street America.

The mission of Santa Rosa Mainstreet is to promote and stimulate the downtown Santa Rosa economy through National Main Street four-point strategy that focuses on design, economic vitality, organization and promotions committee work while championing the downtown Santa Rosa residents and businesses.

We are an independent 501(c) nonprofit organization.

Guadalupe County Developmental Corporation Staff & Directors

Guadalupe County Developmental Corporation, Executive Director. University of New Mexico HERO and Santa Rosa Mainstreet Director.

Chantel Lovato

Executive Director

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Christina Campos, President of the Guadalupe Community Development Corporation (GCDC) Board of Directors, is Administrator of Guadalupe County Hospital. Christina and her husband, Jose, also own and operate Joseph’s Bar & Grill and Annie’s Restaurant & Bakery, both on Santa Rosa’s Historic Route 66.  She is a founding member of the GCDC.

Christina Campos

Christina Campos



Mr. Carone was raised in North East Nevada then relocated to New Mexico in 1996 to manage Singleton Ranches. Alex is currently the President of Singleton Ranches both in New Mexico and California, the Vice President of Community Giving for Singleton Ranch Foundation and Vice President of the Guadalupe Community Development Corporation.

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Alex Carone

Vice President

Lisa Sena

Lisa Sena


Estella Thompson

Estella Thompson


Estela Tenorio-Thompson, 19 year educator of the Santa Rosa Consolidated Schools.

She has a passion for community development and uses her affiliation with the school system to get kids involved in organizing community events and knowing the richness Santa Rosa has to offer.

Thom Moore, Farmers' Electric Cooperative, Inc. Of New Mexico, resides in Clovis, New Mexico and is a Board Member of the Guadalupe County Developmental Corporation.

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Tom Moore



Launa Waller

Launa is a Graduate of Wayland Baptist University, a Board Member of Guadalupe County Developmental Corporation, a Regulatory Manager at Plateau Telecommunications and resides in Clovis, New Mexico.

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Roberta Cordova is the owner of several businesses within Santa Rosa, a Santa Rosa High School Graduate and is a Board Member of the Guadalupe County Developmental Corporation

Roberta Cordova


Treshunna Gonzales

Treshunna Gonzales


Treshunna Gonzales is a mother of Two, a 1997 Graduate from Santa Rosa High School, (ABA) Associates in Business Management, local Business Owner and is employed with KSSR Radio for 14+ years. Treshunna is a Board Member for the Guadalupe County Developmental Corporation.

Amy Morrison


Downtown business owner, Owner and Operator of a Mainstreet Business Mr. Bee's Coffee and Teas.

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City of Santa Rosa, NM
Santa Rosa Consolidated Schools
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